We chose stop motion combined with colorful paper sets to echo La Durée’s artisanal savoir-faire. This approach brings the macarons to life, playing with texture, color, and movement to create a universe that feels indulgent, poetic, and elegantly crafted.

BRIEF

To animate La Durée’s social media, the challenge was to create short, indulgent, and elegant films capable of capturing attention while staying true to the maison’s universe. Lively and desirable content, designed to make viewers crave from the very first seconds.

EACH FILMIS THE RESULT OF A METICULOUS PROCESS, MADE OF TESTING, FINE-TUNING, AND ATTENTION TON DETAIL

HERE, I SHARE TEH BEHIND-THE-SCENES PROCESS: CRAFTSMANSHIP, TEAMWORK, AND THE WAY LIGHT WAS CAREFULLY SHAPED

Behind every film lies a precise work of making and staging. This section reveals the project’s backstage: set design, lighting work, collaboration with the team, and the technical choices that bring a sense of magic to the images.

CRÉDITS

Director :

Lauffenburger nicolas

Dop : 

Simon Gresrel

Animation : 

Julien Jourdain

Set designer : 

Guillaume Civel

Production : 

Sesame Agency